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as discipline, overcoming adversity, risk taking, personal sacrifice, sportsmanship, consistency, and hard work reinforce good character. These reasons may not be as concrete as winning a race, but I believe they will carry you farther. If you are training mainly for the joy of competing, you may wake up one morning and realize that it is no longer fun for you. If that is the case, it is time to move on to something else, perhaps another sport, something new and interesting. This change in motivation is natural, and is not a result of deficient character, it is part of life. Endurance athletes are unique animals. The training takes more hours than most sports, and is usually solitary.
They are not only changing perceptions, but inspiring the next generation of #ChicksOnFire to become our new designers and CEOs. From Rihanna with PUMA to Rita Ora with adidas to Alicia Keys with Reebok/Nike to the Beyoncés who have their own line to Gisele Bundchen s record-breaking endorsement deal with Under Armour, the notion that men run this no longer applies. ÿþIt s a very adorable Pomeranian literally swimming in a sea of adidas Yeezy Boost 350s like he s Scrooge McDuck and Kanye West s Power is playing. Some people think it s funny, cute and heart-warming adidas pureboost go
because dogs are funny, cute and heart-warming. Others not so much& ÿþAs the sneaker world converges in Las Vegas this weekend for the first public look at the Air Jordan XX9 and the unveiling of adidas vaunted Boost tech, Comic-Con in San Diego is finally wrapping up after three (four if you count Preview Night on Wednesday) days of non-stop panels, announcements and leaks.
The adidas Ultra Boost nailed the performance adidas x raf simons
and style aspect into one admittedly expensive package, but it s worth every penny. I d be a little bit happier if Kanye West hadn t worn them so the price would have dropped by now, but from the start of the year to today, the Ultra Boost shined. With Jordan retros sitting on shelves and adidas and Kanye hogging up the spotlight with their Yeezy/Boost releases, many of you feel like 2015 was the year of the Three Stripes. Granted, adidas did have one of the best shoes of the year, and the whole Yeezy line had a hell of an introductory year as well, but at the end of they day adidas is still playing second fiddle. 2015 may be the year of adidas. But don t get it misconstrued, Jordan Brand is making their moves in silence.
Not to spoil a future post, adidas iniki runners
but this was definitely one of the most underrated kicks of 2015. It s been a good long while since adidas Basketball made a signature shoe that s been memorable for good reasons (sorry, D-Rose) and the Lillard 1 earns kudos for being a stylish product that can work both on and off the court and for its friendly price point. Damian Lillard has built a huge off-court following thanks to his huge social media presence which includes #4BarFriday and his signature shoe that anyone can afford at launch. The D Lillard 2 has a lot to live up to. Primeknit and Boost is all the sneaker I need in this world, kid (at the moment). This is the promise of the adidas-Kanye partnership and we hope to see them improve upon this in the future.
If you have any doubts about how Nike fared this year with their remastered effort, this #KoFBestOf2015 award for best OG sneaker reissue was open to all brands but the swoosh walked away with a clean sweep. The Ultra Boost never let up in 2015. Solid colorways, a Kanye West co-sign, the cage vs. uncaged debate and so much more kept the shoe in the collective zeitgeist since it debuted earlier this year. When was the last time an adidas shoe managed to stay relevant for that long? Really, it could have gone either way with the Ultra Boost or the Yeezy Boost taking the runner-up spot. Ultimately, the Ultra Boost s versatility (they re designed for running!) was what put it over the edge.
Kanye played a big role in increasing adidas profile in 2015, but it was the Boost that kept them coming back for more (because you know, it s not like most people could buy even one pair of Yeezys let alone two). Years from now, sneakerheads will be talking about the amazing year adidas had with the Ultra Boosts and the Yeezys. Hopefully in that same time, Nike and every other sneaker brand adidas volleyball shoe
in the world will continue to improve the lives of those who are unable by advancing the precedent set by the LeBron Soldier 8 Flyease. Boost changed the sneaker game, but maybe Flyease will change the world. Word to Matthew Walzer. ÿþKanye West is relevant. Take that statement however you want to take it he s a cultural treasure, an iconoclast, a walking controversy, an ego gone awry but when Kanye does anything, stans, haters and everyone in between are at the very least curious about
him and want to see what he does next.